We've got to get into the branding business.
This past February, North Star Destination Strategies Firm was paid $75,000 to come up with a new marketing slogan for Beaumont. And the result? Beaumont is now "rich with opportunity."
Scintillating.
Now, it is Port Arthur's turn to get hosed helped. They've also called on North Star to provide an updated image. The result will be announced later today.
How about: "wealth of opportunity." Or, "bursting with opportunity." These just seem so fresh and dynamic. Better still, "an opportunity for an opportunity."
Genius!
Anyone out there got a good slogan for Port Arthur? A blind monkey Bayou reader could probably do much better, at a fraction of the cost.
UPDATE: We were just informed that Port Arthur does indeed have an accolade. A sign proclaiming Port Arthur to be an "All-America City" sits just behind the city council bench. Marvelous. Save for one detail: the sign dates back to 1973. Who needs a marketing firm, when you can just dust off the sign and pass it off as new. Don't thank us, we'll send you a bill.
Tuesday, August 26, 2008
Branded: Port Arthur follows the herd
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6 Gator-baiters:
I think I did a blog post about that "Rich With Opportunity" thing. It's like saying, "We're not all that great right now, but just you wait!"
How about this one:
"Port Arthur - Ignoring the American Dream Since 1985"
Crumbling with opportunity? :)
Port Arthur is what it is - a place no one will live, a place with no mercantile economy now or in the future. When Walgreens closes a store & doesn't open a new one nearby, you know you've gone past the end of the dirt road.
Now they want to spend money on a meaningless slogan that NO ONE will read or pay attention to. Can you spell "GROSS NEGLIGENCE", boys and girls?
How about "The World's largest energy companies can't be wrong". Won't get people to move back to Port Arthur or keep the State from taking over the PAISD, but it might get someone's attention.
Maybe, "Great place to work, but you wouldn't want to live here or let your kids go to our schools".
Northstar is famous for charging a ton of money and giving cities little in return. Several of their projects have been recycled from other cities - ask the folks in Longview, Texas and Peoria, Ariz. for starters.
The schools of Port Arthur failed first. Then, white flight ensued with a mass exodus of the intellectual base.
Any suggestions for us whites who choose to stay in Port Arthur (other than arm yourself very well)? The memories I have of this town may be wearing thin, but here is where I will stay.
It’s damn sad! Your emotions run from hating blacks to feeling sadness for them. Evolution has not been kinds to our black brethren. Collectively, as a race, the mental architecture is not there.
I graduated in 1960 with Janis. Goddamn, what a town (and schools) in those days.
These people have destroyed everything that made Port Arthur great, and replaced it with filth. I hope they now feel at home.
All is not lost! I think I’ll go downtown and pick up a nigger crack whore and score a couple rocks of crack cocaine.
My suggestion for a slogan: ENTERING PORT ARTHUR: DON’T FIRE UNLESS FIRED UPON.
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